EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
Embark is a Trader Joe’s sub-brand of monthly cooking kits that invite shoppers to discover authentic global dishes at home. Each kit includes curated ingredients and easy directions, packaged in an interactive airplane-window box where sliding panels reveal the meal inside—making packaging part of the journey. Designed with sustainability and Trader Joe’s price-conscious identity in mind, Embark combines playful, immersive packaging with everyday affordability to enhance the cooking experience.