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Feng Qingyuan five-color noodle packaging design, Wuchang Institute of Technology | International Design Awards Winners
Feng Qingyuan five-color noodle packaging design, Wuchang Institute of Technology | International Design Awards Winners
Feng Qingyuan five-color noodle packaging design, Wuchang Institute of Technology | International Design Awards Winners
Feng Qingyuan five-color noodle packaging design, Wuchang Institute of Technology | International Design Awards Winners
Feng Qingyuan five-color noodle packaging design, Wuchang Institute of Technology | International Design Awards Winners
Feng Qingyuan five-color noodle packaging design, Wuchang Institute of Technology | International Design Awards Winners
Feng Qingyuan five-color noodle packaging design, Wuchang Institute of Technology | International Design Awards Winners
Feng Qingyuan five-color noodle packaging design, Wuchang Institute of Technology | International Design Awards Winners
Feng Qingyuan five-color noodle packaging design, Wuchang Institute of Technology | International Design Awards Winners
Feng Qingyuan five-color noodle packaging design, Wuchang Institute of Technology | International Design Awards Winners
Feng Qingyuan five-color noodle packaging design, Wuchang Institute of Technology | International Design Awards Winners

Feng Qingyuan five-color noodle packaging design

CompanyWuchang Institute of Technology
Lead DesignersYibing Hu Zuyan Pei
Project LocationHubei Xiangyang
ClientFengqingyuan Grain and Oil Group
Prize(s)Bronze in Food & Beverage / Other Food and Beverage Products
Entry Description

The packaging of Fengqingyuan colored noodles gift box, centered on "nature, health and colorfulness", fully displays the product features via ingenious visual elements.For color matching, the design draws inspiration from the ingredients. Purple sweet potato noodles are in purple packaging, spinach noodles in green, Chinese yam noodles in pink, carrot noodles in orange, and tartary buckwheat noodles in yellow. These bright and highly recognizable colors not only directly show the product flavors but also quickly attract consumers' attention and help them identify different flavors.