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HTML 72 77, | International Design Awards Winners
HTML 72 77, | International Design Awards Winners
HTML 72 77, | International Design Awards Winners
HTML 72 77, | International Design Awards Winners
HTML 72 77, | International Design Awards Winners
HTML 72 77, | International Design Awards Winners
HTML 72 77, | International Design Awards Winners
HTML 72 77, | International Design Awards Winners
HTML 72 77, | International Design Awards Winners
HTML 72 77, | International Design Awards Winners
HTML 72 77, | International Design Awards Winners

HTML 72 77

UniversityFashion Institute of Technology
Lead DesignersHyungmin Lee, Hirotaro Murayama
Design TeamHyungmin Lee, Hirotaro Murayama
CreditsYeajin Lim, Solomon Lee, Tais Simon
Prize(s)Gold in Other Fashion Designs / Recycled/Sustainable Fashion
Project LinkView
Entry Description

HTML 72 77 is a fashion collection from a quietly dystopian world where freedom feels real but isn’t. In the empire “HTML,” people are divided between Public Servants who follow the system and Unregistered Individuals who resist. Inspired by Brave New World, the collection explores emotional control, social division, and the illusion of progress. Each of the 25 looks is handmade using deadstock fabrics, challenging fast fashion and overproduction. It asks: Are we truly free, or just dressed to believe we are living a life we never chose?