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HYPE : The culture of KRUMP,  | International Design Awards Winners
HYPE : The culture of KRUMP,  | International Design Awards Winners
HYPE : The culture of KRUMP,  | International Design Awards Winners
HYPE : The culture of KRUMP,  | International Design Awards Winners
HYPE : The culture of KRUMP,  | International Design Awards Winners
HYPE : The culture of KRUMP,  | International Design Awards Winners
HYPE : The culture of KRUMP,  | International Design Awards Winners
HYPE : The culture of KRUMP,  | International Design Awards Winners
HYPE : The culture of KRUMP,  | International Design Awards Winners
HYPE : The culture of KRUMP,  | International Design Awards Winners
HYPE : The culture of KRUMP,  | International Design Awards Winners

HYPE : The culture of KRUMP

UniversityHANSUNG UNIVERSITY CONTENT & DESIGN COLLEGE
Lead DesignersYOUNG JO JANG
Prize(s)Gold in Casual Fashion / Men
Entry Description

"The more energy you feed to a dancer, the more can he/she emit. If you want to see a dancer do their best, give HYPE!" - one of the originators of KRUMP dance, Crush -

"HYPE" is a culture in KRUMP, one of the styles of street-dance. It is interpreted as an interaction between dancers and audiences. KRUMP dancers share each other’s energy through this culture and become one another’s inspiration. By experiencing this unique culture first hand, I reinterpreted the "HYPE" as visual elements and material.