EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
Pearson Lloyd & Lufthansa have reimagined the premium travel experience with the first of a kind, ground-up, multiseat business class cabin;offering five distinct seat variations for the differing needs of the modern passenger; for work or leisure, solo, with colleagues, friends, or family. The all-aisle access seats are designed to optimize space throughout each cabin providing users with the first ever seat heating and cooling integration on board an aircraft as well as choices: extra-long beds, extended living areas, designated workspaces, enhanced privacy, suite doors and seats for couples