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Literally me? workaholic, Ying Kong | International Design Awards Winners
Literally me? workaholic, Ying Kong | International Design Awards Winners
Literally me? workaholic, Ying Kong | International Design Awards Winners
Literally me? workaholic, Ying Kong | International Design Awards Winners
Literally me? workaholic, Ying Kong | International Design Awards Winners
Literally me? workaholic, Ying Kong | International Design Awards Winners
Literally me? workaholic, Ying Kong | International Design Awards Winners
Literally me? workaholic, Ying Kong | International Design Awards Winners
Literally me? workaholic, Ying Kong | International Design Awards Winners
Literally me? workaholic, Ying Kong | International Design Awards Winners
Literally me? workaholic, Ying Kong | International Design Awards Winners

Literally me? workaholic

CompanyYing Kong
Lead DesignersYing Kong
CreditsPhotographer: @alescostantino
Prize(s)Gold in Pret-a-porter / Women, Gold in Pret-a-porter / Men, Gold in Other Fashion Designs / AvantGarde
Project LinkView
Entry Description

The collection embodies a response to China's demanding 996 work culture, emphasizing emotional depletion and body overdraft. It integrates geometric tailoring and flexible construction that adapts to the human body's 360-degree contours. Blending formal attire with casual and outdoor elements, it enhances functionality through high-elastic materials and unique knits. Tension is a key concept, symbolizing the dynamic between work and life, the wearer and their surroundings. Each outfit explores these dynamics, aiming to subvert stereotypes and rules in a playful and witty manner.