AMOCO Federal Credit Union sought to usher in change with a new prototype branch in Clear Lake, Texas. Activating an experience strategy, AMOCO partnered with Adrenaline to uncover branch purpose and establish a clear vision for how the brand would show up.
The team designed a new North Star experience and reimagined the space for flexible functionality. The distinguished design features timeless elements and amplifies a water theme for a Galveston Bay branch. The brand’s blue and green color palette, along with and a pop of orange, were spotlighted in a vibrant, modern interior.