EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
By analyzing the data on millennials' lifestyles, I realized that consumers are looking for a more comfortable and slow-down lifestyle with a choice of neutral color. From those data analyses, I conclude and forecast that the future of the fashion industry will focus on the idea of 'Raw and Natural'. I believe that nowadays having a product that is just pretty is no longer enough. People are putting esthetic over aesthetic and will make purchase choices based on this approach. Thus, it motivated me to explore degradable BioFabric and devote myself to sustainability.