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“7” reimagines the American Dream as a dark fairytale where each look embodies a deadly sin. Merging historical craftsmanship with modern innovation, the collection explores ambition, excess, and illusion through corsetry, tailoring, and Swarovski embellishment. 7 exposes beauty’s duality—the glamour that blinds and the truth beneath the shine—reflecting a nation obsessed with perfection, power, and the fantasy of “happily ever after.” Through maximalism and symbolism, it questions what we’re willing to sacrifice for desire, identity, and the illusion of success.