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The fashion industry is undergoing a significant transformation, balancing innovation and conscious consumerism with an urgent need for sustainability. This thesis aims to create a comprehensive platform to revolutionize the fashion business by promoting awareness and guiding consumers towards eco-friendly choices.
As a global fashion hub, New York City plays a pivotal role in shaping public perceptions. It is essential to shift the mindset towards sustainable fashion, emphasizing that our current actions have a lasting impact on the future. We must strive to create a future that is not only