EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
Sexualized (often semi-naked) representations of women were the focal point of advertisements for perfume, objectifying female sexuality in the context of the male gaze through the promotion of goods and services. The saree is a cultural symbol for Indian women. Indian culture pedestalizes the Saree but Bollywood tarnished that reputation by showcasing the connectivity between a Saree and sexual desirability. Inspired by the exploration of the female form, the 3D printed heel represents the concept of“women lift women up”. Challenging the patriarchal society and norms by standing together.