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ImAmericano Cafe,  | International Design Awards Winners
ImAmericano Cafe,  | International Design Awards Winners
ImAmericano Cafe,  | International Design Awards Winners
ImAmericano Cafe,  | International Design Awards Winners
ImAmericano Cafe,  | International Design Awards Winners
ImAmericano Cafe,  | International Design Awards Winners
ImAmericano Cafe,  | International Design Awards Winners
ImAmericano Cafe,  | International Design Awards Winners
ImAmericano Cafe,  | International Design Awards Winners
ImAmericano Cafe,  | International Design Awards Winners

ImAmericano Cafe

UniversitySavannah College of Art and Design
Lead DesignersShu Ting Chan
Prize(s)Honorable Mention
Entry Description

The project is an approach to tackle the problem of impending prejudice towards immigrants, refugees and displaced persons in America. It is a conceptual coffee shop based in Atlanta. Through ImAmericano Cafe,it is a design solution to the widening divide between immigrants, refugees, displaced persons, and the general American public, due to the lack of knowledge and communication. The aim is to create a safe space where people could interact and connect. The brand’s core value was equality, compassionate and communication and personality are welcoming, friendly and empathetic.