The project is an approach to tackle the problem of impending prejudice towards immigrants, refugees and displaced persons in America. It is a conceptual coffee shop based in Atlanta. Through ImAmericano Cafe,it is a design solution to the widening divide between immigrants, refugees, displaced persons, and the general American public, due to the lack of knowledge and communication. The aim is to create a safe space where people could interact and connect. The brand’s core value was equality, compassionate and communication and personality are welcoming, friendly and empathetic.