EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
The Grateful Dead were a rock and roll band that rose to fame along with the rise of counterculture and anti-establishment. They godfathered "Jam Bands" and keep their fan base excited by mashing up their songs and weaving them into each other. Grounding the footwear in this band taps into a diverse community of expressive individuals. Functionally, the shoes are designed for free movement, comfort, and dance. Additionally, the Grateful Dead has a rich archive of artwork and artisans who follow the band around and exchange goods on "Shakedown Street" offering potential for product activations.