EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
Shinsegae has curated Korean taste for four generations. With timeless hospitality and mastery, Shinsegae draws on its own Korean heritage to present visitors with a living room of sustainable and surprisingly traditions.
Launched in April 2025, House of Shinsegae’s exhibitions explore the evolution of Korean heritage through artisans applying traditional materials, craftsmanship and generational wisdom to modern life. By weaving together tradition and modernity, House of Shinsegae’s exhibitions connect customers with artisans committed to materials and techniques in danger of being forgotten.