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Babsy's Build-A-Brush was designed with the intent of getting children to brush their teeth twice a day. Designed by Leadoff Studio, Build-A-Brush empowers children to customize and create their own toothbrush–transforming brushing from a mundane task into an engaging activity. Children have the ability to arrange and rearrange colorful “bits” along the toothbrush’s spiral core, enabling them to craft a toothbrush that is reflective of their personality and interests. This sense of ownership fosters positive associations with their brushing routine, and instills confidence and independence.