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12 Emo Zodiac - A Visual Language of Emotion and Archetypes, Inner Pattern Club By Beam Ker | International Design Awards Winners
12 Emo Zodiac - A Visual Language of Emotion and Archetypes, Inner Pattern Club By Beam Ker | International Design Awards Winners
12 Emo Zodiac - A Visual Language of Emotion and Archetypes, Inner Pattern Club By Beam Ker | International Design Awards Winners
12 Emo Zodiac - A Visual Language of Emotion and Archetypes, Inner Pattern Club By Beam Ker | International Design Awards Winners
12 Emo Zodiac - A Visual Language of Emotion and Archetypes, Inner Pattern Club By Beam Ker | International Design Awards Winners
12 Emo Zodiac - A Visual Language of Emotion and Archetypes, Inner Pattern Club By Beam Ker | International Design Awards Winners

12 Emo Zodiac - A Visual Language of Emotion and Archetypes

CompanyInner Pattern Club By Beam Ker
Lead DesignersBeam Ker
Design TeamBeam Ker
Prize(s)Honorable Mention
Project LinkView
Entry Description

The 12 Emo Zodiac is a symbolic visual language composed of 12 archetypal icons, each representing a core emotional state and aligned with a birth month. Alternatively, the series can be carried as a personal mood map—interpreted through daily, monthly, or seasonal emotional rhythms.

Inspired by astrology and psychological insight, each icon originated as a hand-drawn mandala and was digitally refined to form a cohesive emotional lexicon. Applied across prints, wellness objects, and identity design, the collection invites reflection and personal connection through visual storytelling.