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Jekyll and Hyde Pharmacy - Raising Awareness of Support for those Experiencing Substance Misuse, | International Design Awards Winners

Jekyll and Hyde Pharmacy - Raising Awareness of Support for those Experiencing Substance Misuse

UniversitySwinburne University of Technology

Lead DesignersGael Franklin

Prize(s)Honorable Mention

Entry Description

This medicine packaging is carefully designed to fade into normality, as could those facing substance misuse. Perusal reveals irregularities, and expressive typeforms echo ideas around substance misuse, provoking reflection. Inspired by Robert Louis Stevenson’s ‘Strange Case of Dr. Jekyll and Mr. Hyde’, curated excerpts prompt exploration of this immersive communication experience, creating a unique way to connect with those encountering substance misuse and deliver readers to the Directline support network.

Directline logo:
Directline logo [Image]. DirectLine. https://www.directline.org.au/