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Redesigned of the identity of BStartup, Sabadell's startup bank.
Under the premise of challenge, we have pushed the identity to the limit, detaching it from the traditional bank image.
The split logo reflects the new brand heart. The first half is the present and the second half is the future that we are going to create. BStartup evolves with you and we make this clear with the tagline ‘Us too’. Something that is complemented with the new corporate colours, much warmer and transforming. In the rest of the visual identity, we used disruptive but coherent compositions and layout games.