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Tasked with creating the brand identity for earthfilter—a natural water filter made from clay—we were Inspired by the core elements—earth and water—and developed a visual identity that merges these two worlds, drawing from the textures, colors, and forms found in eroded earth and water in motion. Blues and greens evoke the natural harmony between earth and water, while shapes inspired by water rings, rivers, dunes, topography and waves symbolize purity and fluidity. The result is a brand that radiates simplicity, sustainability, and trust, designed to feel natural and friendly.