EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
Arçelik Content Studio was created to meet the advertising needs of Koç Group brands by transforming an old maintenance building in the Çayırova campus with sustainability principles. Recycled materials, including waste steel, were incorporated into the design. The 1200-square-meter space supports photo and video shoots, with areas for crews and office staff, accessible warehouses, and flexible stages for three brands. Energy-efficient systems reduce the building's carbon footprint, making it a model of sustainability in commercial settings.