The main building of the headquarters campus showcases installations, cultural elements, and graphic designs that narrate Cainiao's business journey. Based on the architectural features of the main building, the designers seamlessly fused colors with narratives spanning the four topics of "social responsibilities, globalization, industrialization, and digitalization".
For design materials, the designers tailored their approach to the features of Cainiao’s delivery business, using eco-friendly materials such as recycled delivery cartons, P-Tex, plastic and moss.