In this project endeavor, the design team employs a contemporary and understated design language to embody the brand’s DNA of “purity, humanism, refinement and futurism,” while also paying tribute to the cultural spirit of the city.
With a symmetrical layout and an array of grid ceiling designs, a theatrical ambiance is created, exuding a sense of ceremony. Inspired by the metaphorical significance of theaters as dream-filled havens and embodiments of a vibrant urban spirit, the space embraces the city’s ethos of “embracing dreams, vitality’s gleam.”