EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
As the shapes and forms turn to simplicity and geometric, the niche markets would generally turn to gender-neutral style, which means opening to both genders, without age limitation. Plastic is going to be highly recommended to replace the heavy metals gadgets, as well as to prevent the ear allergy. Besides, earrings are something, that would be lost easily, and have always been purchased endlessly. This project is to design a set, including hangings and decorations, with different colors and forms, which will be iconic and renders stories for users to assemble and display. All is in plastics.
I have cross-field working experience in branding, product management, and digital marketing for internet giants like Tiktok and Wechat. I love investigating the relationship between products, technologies, and social impacts. Thanks to my previous experience, I have an empathetic intuition of the pain point and succeeded in running the team as a start-up. However, I believe in the importance and irreplaceability of products: the form and the functionality, and understanding the associated mass production.
I am interested in meeting ambitious and optimistic people from all