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Jeep®Shanghai Exploration Space, So-Think Brand Management Co., Ltd | International Design Awards Winners
Jeep®Shanghai Exploration Space, So-Think Brand Management Co., Ltd | International Design Awards Winners
Jeep®Shanghai Exploration Space, So-Think Brand Management Co., Ltd | International Design Awards Winners
Jeep®Shanghai Exploration Space, So-Think Brand Management Co., Ltd | International Design Awards Winners
Jeep®Shanghai Exploration Space, So-Think Brand Management Co., Ltd | International Design Awards Winners
Jeep®Shanghai Exploration Space, So-Think Brand Management Co., Ltd | International Design Awards Winners
Jeep®Shanghai Exploration Space, So-Think Brand Management Co., Ltd | International Design Awards Winners
Jeep®Shanghai Exploration Space, So-Think Brand Management Co., Ltd | International Design Awards Winners
Jeep®Shanghai Exploration Space, So-Think Brand Management Co., Ltd | International Design Awards Winners
Jeep®Shanghai Exploration Space, So-Think Brand Management Co., Ltd | International Design Awards Winners
Jeep®Shanghai Exploration Space, So-Think Brand Management Co., Ltd | International Design Awards Winners

Jeep®Shanghai Exploration Space

CompanySo-Think Brand Management Co., Ltd
Lead DesignersLee Hengwei
Design TeamSpace:Liao Jiawei, Huang Shifan, Wang Xinya, Lai Junqiang, Xu Shijie ; Visual：Zhuang Jinyue, Zhu Weinan Digital Media：Zhuang Zeming, Wu Ziling
Project LocationBin Gang Commercial Center, North Sichuan Road, Hongkou District, Shanghai,China
ClientJeep®
CreditsPhotography team：yuuuunstudio
Prize(s)Bronze in Commercial Interior Design / Retail / Shopping Centers
Project LinkView
Entry Description

This project is Jeep®'s first global brand concept store. Centered around the concept of "Exploration Space," it weaves together humanity's sustainable discovery of nature, the possibilities of new lifestyles, and the versatility of classic ruggedness into five immersive narrative zones. The space curates a complete lifestyle ecosystem featuring apparel, footwear, camping equipment, vehicles, and specialty coffee, redefining retail through Jeep®'s distinctive adventure ethos. The design harmonizes the brand's exploratory spirit with its signature bold, freedom-driven identity.