“Wake Up from the Big Snooze” is a womenswear and menswear collection inspired by Freud’s theory of the Id, Ego, and Superego. Drawing from the self-help book You Are a Badass, it refers to the Ego as “The Big Snooze” or the false beliefs we must awaken from to reach our potential. A denim-focused line, it features cyanotypes of CT brain scans and prints of inkblots, symbolizing transformation, identity, and growth.