EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
For the luxury brand’s first large-scale immersive pop-up in China, we created a dynamic symmetry-based media architecture in a public space to express the beauty of fusion of two cultural forces. To poetically express the fluidity of an elixir, we introduced repurposable fabric as main space-making material. To storytell captivating universe of Litha, Japanese-noren-inspired sheer fabric enclosures became illuminated media canvases, entrancing soundscapes opened the senses, metaphorical tree as central light sculpture anchored the experience, culminating in a spectacular curved tasting bar.