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OptiFit,  | International Design Awards Winners
OptiFit,  | International Design Awards Winners
OptiFit,  | International Design Awards Winners
OptiFit,  | International Design Awards Winners
OptiFit,  | International Design Awards Winners
OptiFit,  | International Design Awards Winners
OptiFit,  | International Design Awards Winners
OptiFit,  | International Design Awards Winners
OptiFit,  | International Design Awards Winners
OptiFit,  | International Design Awards Winners
OptiFit,  | International Design Awards Winners

OptiFit

UniversityNational Institute of Design, India
Lead DesignersKaivalya Gupta
Project LocationIndia
Prize(s)Bronze in Health & Life Science / Personal Health & Wellness Products
Project LinkView
Entry Description

OptiFit is an innovative wearable eye fitness device that promotes eye health and reduces digital eye strain by integrating a set of different massages and exercises that help improve vision and relax the eyes.

It is a revolutionary tool designed to meet the challenges of modern life. OptiFit delivers vibration-based massages to key acupoints around the eyes, using six micro vibrators strategically placed to promote relaxation. Once the eye muscles are relaxed, users can perform exercises that target and strengthen the ciliary muscles, improving vision and reducing strain.

Bio

I am an industrial designer, and my primary focus centres on understanding the needs and challenges faced by individuals in our contemporary, fast-paced society. My objective is to craft aesthetically efficient products grounded in meticulous research, addressing market demands with innovative solutions.

With a diverse background spanning various disciplines and industries, I have gained invaluable insights into the intricacies of developing products that excel in the real world by working with companies like OceanWaves Sunglasses, ABL Ltd., and Tata Elxsi.

Awards and Prize

Winner of India's Best Design Project Award 2025 - Luminous Sync-X

Honourable Mention for DNA Paris Design Awards 2025 in Product Design - Aero

Official Selection for London International Creative Competition (LICC) 2024

Bronze Winner for International Design Awards 2024 in Health and Life Sciences - OptiFit

Bronze Winner for International Design Awards 2024 in Personal Health and Wellness - OptiFit

Finalist for the ADI Indore Design Festival Competition 2025 - OptiFit

Winner for Design Masterprize 2024 in Healthcare: Fitness and Training Products - OptiFit

Honourable Mention for Design Masterprize 2024 in Personal Care, Wellness and Beauty - OptiFit

Finalist for Taiwan International Student Design Competition (TISDC) 2024 - OptiFit

Titan Design Impact Movement 2024 - Winner - OptiFit

Titan Design Impact Movement 2024 - Winner - Vanrakshak

ARAMBH National Entrepreneurship Competition Season 1 - Finalist - Transithub

Arttd'inox Product Design Challenge 2023 - Finalist - Peacock Pride Dinner Set

Titan Design Impact Movement 2023 - Winner - Odontia

Titan Design Impact Movement 2023 - Winner - Cookasy

LAMP Design Award 2022 by Design Milk and LAMP - Finalist - Helianthus

Young Designers League Award 2022 by MIT-ID Indore and TCS DISQ - 3rd Runner Up - Terra Tester

Short Film Competition 2022 by National Institute of Design Haryana - Winner