EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
MILK FIT upholds the balanced diet concept of lighter heart in emotion and a lighter burden in diet. For packaging design, the highly translucent PET bottle with a glass-like texture visually suggests high-quality fresh milk inside; the little green cat in various poses as the core visual element conveys the brand idea of biodiversity in the farm and cow welfare, which also echoes the stray animal rescue campaign launched by the brand; the recycled icon on the packaging embodies the brand’s dedication to environmental protection and public welfare.