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NRMA Help! The Game, Collider | International Design Awards Winners
NRMA Help! The Game, Collider | International Design Awards Winners
NRMA Help! The Game, Collider | International Design Awards Winners
NRMA Help! The Game, Collider | International Design Awards Winners
NRMA Help! The Game, Collider | International Design Awards Winners

NRMA Help! The Game

CompanyCollider
Lead DesignersAndrew van der Westhuyzen
Design TeamAndrew van der Westhuyzen, Murray Bell, Hugh Carrick-Allan, Mitch Brown, Guy Robinson, Brendan Keogh, Julian Frost
Project LocationAustralia
ClientNRMA / CHE Proximity
Prize(s)Silver in Toy Design / Board and card Game, Silver in Design For Society / Design for Public Awareness
Project LinkView
Entry Description

Help! The Game was created by Collider for NRMA as a playful way of highlighting everyday Australians need for insurance.

We experimented with our favourite board games, created custom software to simulate thousands of game sessions, then meticulously oversaw the eventual production of Help! The Game.

Whilst initially created as a limited edition of 300, the success of the concept led NRMA to produce a further 30,000 units for some of Australia's largest retailers. The campaign led to a 32% increase in brand awareness for NRMA and raised thousands of dollars for the Australian Red Cross.