EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
Jack in the Box is a beloved fast-food chain, celebrated for its diverse menu and whimsical brand identity. Over the years, however, the brand has drifted away from its playful roots, leading to a stagnation in its identity. This project is a conceptual brand campaign designed to revitalize the company by embracing the fun and uniqueness that once made Jack in the Box so iconic.