EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
This Nike pop-up reimagines Air Max bubbles as immersive microarchitecture—translucent, flexible, and kinetic forms that evoke the spirit of movement. Merging sport, fashion, and technology, the space offers personalized interactions, tactile experiences, and visual storytelling. It celebrates innovation and community through a dynamic design that redefines retail as an emotional, performative, and brand-driven environment.