EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
Share on Social Media
TASSANI Brand Experience Gallery, Rationale International-Masanori Design Studio | International Design Awards Winners
TASSANI Brand Experience Gallery, Rationale International-Masanori Design Studio | International Design Awards Winners
TASSANI Brand Experience Gallery, Rationale International-Masanori Design Studio | International Design Awards Winners
TASSANI Brand Experience Gallery, Rationale International-Masanori Design Studio | International Design Awards Winners
TASSANI Brand Experience Gallery, Rationale International-Masanori Design Studio | International Design Awards Winners
TASSANI Brand Experience Gallery, Rationale International-Masanori Design Studio | International Design Awards Winners
TASSANI Brand Experience Gallery, Rationale International-Masanori Design Studio | International Design Awards Winners
TASSANI Brand Experience Gallery, Rationale International-Masanori Design Studio | International Design Awards Winners
TASSANI Brand Experience Gallery, Rationale International-Masanori Design Studio | International Design Awards Winners
TASSANI Brand Experience Gallery, Rationale International-Masanori Design Studio | International Design Awards Winners
TASSANI Brand Experience Gallery, Rationale International-Masanori Design Studio | International Design Awards Winners

TASSANI Brand Experience Gallery

CompanyRationale International-Masanori Design Studio
Lead DesignersQingliang Xu
Design TeamQingliang Xu,Zuanquan Huang
Project LocationGuangZhou
Prize(s)Bronze in Commercial Interior Design / Creative Space Design
Entry Description

Responding to a narrow site, this design employs an architectural volumetric approach.A recessed entrance integrates with the public corridor. Inside, symmetrical columns and a central "bridge" structure define rhythm, connecting consultation, material selection, and VIP tea room zones. A domed ceiling and distressed texturing evoke Italian heritage. The alternating glass-and-wall facade balances daylight with visual permeability. Unified earthy tones and a continuous linear light cove enhance spatial sequence, creating an immersive gallery that conveys the premium brand identity.