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UIC 20th Anniversary Visual Identity Proposal, ericzhang.design | International Design Awards Winners
UIC 20th Anniversary Visual Identity Proposal, ericzhang.design | International Design Awards Winners
UIC 20th Anniversary Visual Identity Proposal, ericzhang.design | International Design Awards Winners
UIC 20th Anniversary Visual Identity Proposal, ericzhang.design | International Design Awards Winners
UIC 20th Anniversary Visual Identity Proposal, ericzhang.design | International Design Awards Winners
UIC 20th Anniversary Visual Identity Proposal, ericzhang.design | International Design Awards Winners
UIC 20th Anniversary Visual Identity Proposal, ericzhang.design | International Design Awards Winners
UIC 20th Anniversary Visual Identity Proposal, ericzhang.design | International Design Awards Winners
UIC 20th Anniversary Visual Identity Proposal, ericzhang.design | International Design Awards Winners
UIC 20th Anniversary Visual Identity Proposal, ericzhang.design | International Design Awards Winners
UIC 20th Anniversary Visual Identity Proposal, ericzhang.design | International Design Awards Winners

UIC 20th Anniversary Visual Identity Proposal

Companyericzhang.design
Lead DesignersYancheng Zhang
ClientBeijing Normal–Hong Kong Baptist University
Entry Description

This logo proposal for BNU–HKBU United International College (UIC)’s 20th Anniversary integrates the swan, the book, and the number 20 to symbolize the university’s growth and legacy.

The swans in the campus lake are a shared memory among UICers and a symbolic element of UIC. Over two decades, generations of UICers have acquired knowledge and stepped onto the global stage, while the swans have flourished on campus. This cycle of renewal reflects UIC’s educational mission and ongoing development. The open book represents learning and knowledge-sharing. The color scheme follows UIC’s VI system.