EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
ROST Platform responds to the visual clutter of Mashhad’s commercial corridors by rejecting the "Decorated Shed" approach. Instead, it embraces simplicity, creating a white, inward-curved volume with minimal transparency. The entrance repositions circulation, leading visitors through a suspended bridge and sunken courtyard, while curated openings frame garden views and draw light inward. Beyond a showroom, the flexible space serves cultural and social events, blurring the line between commerce and community. ROST becomes not just a store—but a platform for urban engagement.