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Cempasúchil,  | International Design Awards Winners
Cempasúchil,  | International Design Awards Winners
Cempasúchil,  | International Design Awards Winners
Cempasúchil,  | International Design Awards Winners
Cempasúchil,  | International Design Awards Winners
Cempasúchil,  | International Design Awards Winners
Cempasúchil,  | International Design Awards Winners
Cempasúchil,  | International Design Awards Winners
Cempasúchil,  | International Design Awards Winners
Cempasúchil,  | International Design Awards Winners
Cempasúchil,  | International Design Awards Winners

Cempasúchil

UniversityUniversidad Iberoamericana
Lead DesignersMarianne Michel Z., Rocío Rocha S., Mirka Romero G
Design TeamMarianne Michel Zendejas, Rocío Rocha Sánchez, Mirka Grecia Romero Guzmán.
Prize(s)Bronze in Multimedia / Game Animation
Project LinkView
Entry Description

“Cempasúchil” is a 2.5D narrative videogame that fuses interactive art with Mexican cultural heritage. Inspired by Día de Muertos, the festive day that honors the dead, it follows Tadeo, a child searching for his younger brother through a symbolic world between life and death. Players interact with pre-Hispanic deities, complete emotional trials, and reconstruct a torn photograph as a metaphor for grief. With a poetic aesthetic, “Cempasúchil” reimagines the video game as an interactive offering blending narrative, emotion, and tradition.

Bio

I’m a Mexican multimedia designer passionate about storytelling, culture, and emotional world-building through interactive media. At Universidad Iberoamericana, I use design to explore memory, identity, and transformation; I blend tradition with innovation to craft meaningful, immersive experiences that celebrate who we are and where we come from, aiming to inspire emotional connection through each project. I believe design can preserve culture, spark empathy, and create narratives that transcend borders.

Awards and Prize

Bronze Medal at the International Design Award 2024 for "Esencia Teotihuacán" in the Multimedia – Children’s Animation category.

Bronze Medal at the International Design Award 2025 for "Cempasúchil", recognized in the Multimedia – Video Game category.

Honorable Mention at the International Design Award 2025 for "La Infanta de San Cristóbal" in the Multimedia – Adult Animation category.

Honorable Mention at Diseña México 2025 for "La Infanta de San Cristóbal", awarded in the Visual Communication – Animation category.