EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
Chongqing Rural Commercial Bank’s flagship located in the dynamic Jiefangbei district redefines banking with a 16,380 sq. ft., three-storey branch that merges rural heritage with future-forward design. Inspired by the philosophy of Qi, the branch uses light palettes, flowing lines, and parametric motifs to guide the flow of energy throughout the space and enhance the customer journey. Sustainable features like sculptural wind turbines, recycled materials, and digital storytelling walls reflect CQRC’s values. The result is a modern, immersive space that sets a new standard for premium banking.