EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
The confident grace of the women-models highlights the uniqueness and authenticity of the garments, as if they were made especially for them. These women embody beauty ideals, life experience, wisdom, and joy and make the clothes express personal stories and emotions.
Today, as rural life seems novel to urban dwellers, this practical and functional attire becomes unexpectedly appealing. The high quality and timeless design add further value.
The skill of combining patterns and colours originates from Estonia's ethnographic heritage, offering ways of reinterpretation through a modern mindset.