The rebranding aimed to expand Savannah Bee Co.’s appeal to a younger demographic (ages 19-25) by introducing a more contemporary and approachable design, while preserving the brand’s commitment to sustainability and quality. The Everyday Honey Gift Set supports this goal by offering honey varieties crafted for coffee, tea, and cheese, providing younger consumers with an easy, enjoyable introduction to honey's versatility. The packaging includes a refined box with a magnet closure and packaging sleeve, wooden-lid jars, and a honey dipper that adds both to the experience and functionality.