Affection

Any potential relationship starts with affection. This fashion project is inspired by the shape of floral and the physical gesture of touch, set to explore the concept of true love through exaggerated garment silhouette, vibrant colors, and conceptual accessory. Each outfit uses varies design techniques to represent different aspect of romance. From the flaming red passion, blooming happiness, rigid emotional wall of boundary, to the desire of warm embrace. Contrast between soft ruffled silk and structured suiting wool symbolize the conflicting feelings through the dating process.

Xiaowu Zheng is a New York based fashion designer. Trained in fashion design at Pratt Institute, Zheng's design experience spans from haute couture to ready-to-wear. In the corporate sphere, he has work for many renowned brands, such as Hurley, Puma, Scotch & Soda, Dunning Golf and JACHS. He is the founder and creative director of his eponymous brand, which was featured in NYFW, got the stamp of approval and coverage from iconic magazines, such as Vogue and Harper’s Bazaar. He has collaborated with reputable brands on commercial projects including SHEIN and '47.

FRENCH FASHION AWARDS - JURY PANEL 2024
LONDON DESIGN AWARDS - GOLD 2024
MUSE DESIGN AWARDS - GOLD 2024/ SILVER 2022
NY PRODUCT DESIGN AWARDS - SILVER 2024/ SILVER 2022
VEGA DIGITAL AWARDS - CENTAURI WINNER 2022
LIT TALENT AWARDS - GOLD 2022
ADC AWARDS - SHORTLISTED 2022