EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
The Original Optics is a stabilized multi-lens camera that reinforces editing ability of users through AI based computational photography. The camera generates various scenes and provides creative opportunities to users for final video editing. The hardware design was inspired by both analog/vintage and digital interfaces of different types of camera from the past. We wanted to reinterpret and redefine the idea of classic camera within the context of modern technology. What opportunity can analog and digital values co-create? Here we introduce the Original Optics newly developed by LIFLA