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For the retail store of Patagonia's wetsuits, the design concept is conversion and challenge that ocean waves bring to people who like surfing. The design purpose is to support clients better learning Patagonia and build brand goodwill. By creating the customer journey for clients’ shopping psychological in the space, people’s user experiences will be enlarged.
The dynamic circulation increases the sense of flow and divides the space arrangement. Also, the spiral space structure highlights the immersive experience. The incorporation of nature and recycled material achieve sustainability.