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Demeter anti-stretch gel, Hyghlyght Design Hub | International Design Awards Winners
Demeter anti-stretch gel, Hyghlyght Design Hub | International Design Awards Winners
Demeter anti-stretch gel, Hyghlyght Design Hub | International Design Awards Winners
Demeter anti-stretch gel, Hyghlyght Design Hub | International Design Awards Winners
Demeter anti-stretch gel, Hyghlyght Design Hub | International Design Awards Winners
Demeter anti-stretch gel, Hyghlyght Design Hub | International Design Awards Winners
Demeter anti-stretch gel, Hyghlyght Design Hub | International Design Awards Winners
Demeter anti-stretch gel, Hyghlyght Design Hub | International Design Awards Winners

Demeter anti-stretch gel

CompanyHyghlyght Design Hub
Lead DesignersMorteza Rohani Farahmand
Design TeamFatemeh Hatami
Project LocationIstanbul
Prize(s)Bronze in Children Products / Pregnancy & Maternity
Entry Description

Through research, it is found that one of the physical and mental issues that pregnant women struggle with in the last months of their pregnancy is the abdomen marks. Additionally, no adequate product in the market exists regarding independence in usage with one hand and assistance for complete gel coverage on the skin without touching the gel. Demeter gel helps users to achieve a complete coverage of gel without making hands sticky. Furthermore, by the emotional design approach, a pregnant sculpture is designed either as the bottle stand or as a memorial of this special stage of women's life.