Great British Energy Branding Design

I was tasked with designing a brand identity and graphic style for a Great British Energy. The Core Message: this brand is built on the principles of Britishness, and collaboration. The negative space forms a Union Jack, symbolising Great British Energy's commitment to making the UK a clean energy superpower and The triangles shapes from the flag point inward, symbolising the the various energy sectors within the UK coming together with a shared purpose.And The colours represent clean energy, and have an optimistic and refreshing feel.

A creative and passionate designer with 10+ years’ experience. With an energetic and straight forward personality, plus a wide variety of project experience, always willing to take up challenging task in both independent and team situation and deliver quality works on time which meet the client’s need.

After graduated from the Hong Kong Polytechnic University School of Design – BA (Hons) in Design (Visual Communications), my career began with the MTR Corporation, South China Morning Post, the Hong Kong Maritime Museum, to a more recent leading position in companies like Edelman Public Relatio

1. 18th Annual International Design Awards™ 2024 / Bronze in Print / Calendars
2. MONOCHROME AWARDS 2023 / 1ST PLACE WINNER: ABSTRACT DISCOVERY OF THE YEAR 2023
3. HK Hospice Social Worker Society Story Book Competition 2020 / Runner-up
4. London International Creative Competition 2019 / Honourable Mention
5. 11th Annual International Design Awards™ 2017 / Honourable Mention
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6. School of Design Alumni Association SDAA 2008 Judges Awards
7. Student Winner of ART / HKIPP Asia Photo Awards 2007