Our concept design for the hotel is a bold, sculptural 12-storey 200-key landmark, which sits at the end of a pedestrian boulevard, connecting visitors to local amenities. The hotel’s innovative design resonates with the brands core values, celebrating an expansive imagination, capturing the contemporary style and sophistication of the Middle East. Bronze-like louvres resembling the undulating dunes of the Arabian desert, sweep around the building, forming a dynamic façade for shading and privacy. Opening in 2026, the hotel will create a new cultural scene within the Al Malga Village proposal.
Benoy is a leading data-driven design company specialising in Architecture, Masterplanning, Interior Design, Branded Environments and Landscape. Operating in Europe, the Middle East, Asia and the Americas, we shape places and experiences that go beyond the expected, transforming the world we live in for today and tomorrow.
As creative problem solvers, we’re passionate about design that’s tailored to the needs of the people who live, work and experience the destinations we create.