We reimagined the Swiss National Museum’s bilingual annual report from the ground up. While rich in history and insight, it lacked a modern flair needed to engage and impress. Hence, we transformed it from a traditional print piece into a bold, modern experience across print and digital. With a new and modern layout, colourful visuals, and an immersive online landing page and newsletter, the new design bridges cultural legacy and modern storytelling. The result: a report that engages a broader, more dynamic audience, engaging stakeholders and setting a new standard for museum communications.