As retail moves from transactions to experiences, design becomes a platform for storytelling and culture. SineSpace embodies this vision by celebrating the contrast between VANS’ skate culture grit and Paddington's refined art scene. Echoing VANS’ iconic stripe, the space features a sine wave that flows across signage, flooring and seating, forming a runway-like layout for events and launches. Interactive digital displays and a rotating artist wall create an immersive experience in collaboration with local creatives. In the evening, the back alley comes alive in homage to VANS’ street roots.