YU Foods is transforming packaged food with preservative-free and MSG-free staples. We crafted a bold visual identity rooted in Korean culture and modern, youthful aesthetics. The sticker-style packaging was chosen to reflect the brand's playful spirit and boost shelf appeal, drawing from street culture and digital trends. The result is a fresh, innovative design that embodies YU’s values - simplicity, quality, and connection with a new generation of food lovers.