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Redefining the Clock: Where Time Piles Up Like Gold, | International Design Awards Winners
Redefining the Clock: Where Time Piles Up Like Gold, | International Design Awards Winners
Redefining the Clock: Where Time Piles Up Like Gold, | International Design Awards Winners
Redefining the Clock: Where Time Piles Up Like Gold, | International Design Awards Winners
Redefining the Clock: Where Time Piles Up Like Gold, | International Design Awards Winners
Redefining the Clock: Where Time Piles Up Like Gold, | International Design Awards Winners

Redefining the Clock: Where Time Piles Up Like Gold

UniversityTsinghua University
Lead DesignersXinyue Xu
Design TeamTHU HCI Laboratory
CreditsPartner:Xiaole Pan Tutor：Lei Zhang
Prize(s)Gold in Conceptual Products / Electronics
Entry Description

In a world driven by efficiency, the notion that “time is money” pushes us to race against time. This project reimagines time’s visual form: instead of reading numbers, users observe a growing mountain of gold coins to sense its passage.

More than a clock, it visualizes a social metaphor. The coin pile reflects labor’s value and critiques the commodification of time.

It raises awareness of how personal time may be alienated by societal rhythms, advocating for slower living and a renewed, personal relationship with time.