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Golden Hour, | International Design Awards Winners

Golden Hour

UniversitySavannah College of Art and Design

Lead DesignersParrish A., Niva K., Thaksha K., Yifan W.

Design TeamParrish Albahary, Niva Koradia, Thaksha Karumanchi, & Yifan Wang

Project LocationRoyal Caribbean's Oasis of the Seas

Prize(s)Bronze in Cultural / Community Interior Design / Museums / Heritage Spaces, Bronze in Commercial Interior Design / Other Commercial Interior Design

Entry Description

We redesigned Studio B for Royal Caribbean Group’s Oasis of the Seas, with the goal to make it a space that would draw in Gen Z cruisers. Our research found that Gen Z travels for cultural immersion, and they seek out luxurious and Instagrammable experiences. With this research in mind, we designed a high-tech cultural immersion center with an exclusive supper club underneath to bring offshore excursions onto the ship. Our concept is Golden Hour, the time of day right after sunrise and before sunset (and, as Gen Z knows it, a notoriously good time for taking photos!).