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TEDxPetalingStreet 2023《衡 BALANCE》Key Visual, Ideology Design Studio | International Design Awards Winners
TEDxPetalingStreet 2023《衡 BALANCE》Key Visual, Ideology Design Studio | International Design Awards Winners
TEDxPetalingStreet 2023《衡 BALANCE》Key Visual, Ideology Design Studio | International Design Awards Winners
TEDxPetalingStreet 2023《衡 BALANCE》Key Visual, Ideology Design Studio | International Design Awards Winners
TEDxPetalingStreet 2023《衡 BALANCE》Key Visual, Ideology Design Studio | International Design Awards Winners
TEDxPetalingStreet 2023《衡 BALANCE》Key Visual, Ideology Design Studio | International Design Awards Winners
TEDxPetalingStreet 2023《衡 BALANCE》Key Visual, Ideology Design Studio | International Design Awards Winners
TEDxPetalingStreet 2023《衡 BALANCE》Key Visual, Ideology Design Studio | International Design Awards Winners

TEDxPetalingStreet 2023《衡 BALANCE》Key Visual

CompanyIdeology Design Studio
Lead DesignersKF Lim, Jordan Yong
Design TeamJoanne Chin, Chrystal Chao, Chong Shu Wen, Lee Ee Shien, Alex Sum, Douglas Chee, Tey Zhin Chuan, Foong Zi Yan
ClientTEDxPetalingStreet
Prize(s)Honorable Mention
Project LinkView
Entry Description

Extending the key visual design with the concept of "Starting Simple, Seeking Balance", we adopted TED's iconic red as the primary color, complemented by black, white, and silver as secondary color. By utilizing the principle of "mirror-reflected", we liken life to a mirror, extending this metaphor to the typography, layout, and overall visual design. This "mirror-reflected" effect encourages self-examination and self-reflection, enabling viewers to explore their own balance within themselves.